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  • Dr Helen Watts

    Helen’s expertise lies in Business Psychology; applying psychology to the workplace and to the marketplace.

    Helen has a PhD, focusing on customer retention in fitness clubs, combining consumer psychology, occupational psychology and sport and exercise psychology.

    Helen is also experienced in a range of research methods, quantitative and qualitative and has engaged in Knowledge Transfer projects as well as commercial research projects in the private sector.

    Helen is also responsible for managing applied research projects in the Business School, helping to support the business community with their research needs.

    Worcester Business School is comprised of research experts across many business areas (e.g. HR, Marketing, Management, Innovation) who can help businesses to obtain the insight they require.

    Professionally, Helen has worked on an associate basis for various regional consultancies helping their clients to improve their business processes in relation to retention, selection and assessment, talent management, learning and development, and outplacement. Helen is also a qualified psychometrician (Level A & B Occupational Testing) and specialises in a range of personality tests.

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